Privacy Policy
1. Introduction
At TrendFusionReads (trendfusionreads.com), we value your privacy and are committed to safeguarding your personal information in accordance with applicable data protection laws, including the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with our website and services. We adopt a privacy-first approach and strive to process and store your data with the highest standards of security and integrity.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users who access or use the website trendfusionreads.com (“Site”) and associated services. For purposes of the GDPR and other applicable privacy regulations, TrendFusionReads is the data controller of your personal data. Our contact details are provided in Section 13 below. This Policy governs how we process personal data collected from visitors, registered users, subscribers, and customers.
3. Categories of Data Processed
We may collect and process the following categories of personal information:
3.1 Usage Data
Includes data about your interactions with our Site such as your IP address, browser type, operating system, pages visited, duration of visit, referring URLs, and session data. This is primarily collected through automated tracking technologies such as cookies.
3.2 Account Data
Includes information you provide when registering for an account or subscribing to our content and services, such as your full name, email address, phone number, and mailing address.
3.3 Profile Data
Encompasses data resulting from your activity on the Site, including reading preferences, bookmarked items, purchase history, behavioral interactions, and engagement metrics.
3.4 Communication Data
Comprises data from your communications with us, including email correspondence, chat transcripts, support tickets, feedback forms, and contact history.
3.5 Technical Data
Includes information on the technological devices and systems used to access our Site, such as device identifiers, screen resolution, browser plug-ins, language settings, time zone, and operating system characteristics.
3.6 Transaction Data
Consists of billing and payment details, order confirmations, shipping addresses, and delivery or refund information related to purchases made through the Site.
3.7 Preference Data
Covers consents for receiving marketing communications, topics or genres of interest, notification preferences, and saved settings related to content visibility and personalization.
4. Legal Bases for Processing
We rely on the following legal bases to process your personal data:
– Consent: Where you have provided explicit consent for specific purposes (e.g., subscribing to newsletters).
– Contractual Necessity: Where processing is necessary to fulfill a contract with you (e.g., to complete a purchase or provide requested services).
– Legal Obligation: Where we are required to process data to comply with applicable laws or governmental requests.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, and such interests are not overridden by your fundamental rights and freedoms (e.g., fraud prevention, improving Site functionality).
5. Your Rights
Subject to applicable law, you have the following rights with respect to your personal data:
– Right of Access: You can request confirmation as to whether we process your data and access a copy of such personal information.
– Right of Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure: You can request deletion of your personal data where there is no lawful basis for us retaining it.
– Right to Restrict Processing: You may request we limit our processing, under certain conditions.
– Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format, and to transmit those data to another controller.
– Right to Object: You may object to our processing based on legitimate interests or for direct marketing purposes.
– Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting previous lawful processing.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We employ a variety of technical and organizational safeguards to protect your personal information, including:
– Data encryption in transit and at rest
– Role-based access controls and authentication procedures
– Secure data storage and regular security audits
– Regular employee training on privacy and data security best practices
– Firewalls, anti-malware protections, and intrusion detection systems
– Regular backups and disaster recovery protocols
While no system can provide complete security, we strive to protect your data in accordance with industry best practices and legal obligations.
7. International Transfers
Some of your personal data may be transferred to and stored in countries outside your jurisdiction. Where we transfer your data internationally—including to the United States—we ensure such transfers comply with applicable data protection laws through the use of standard contractual clauses, adequacy decisions, and other legally recognized safeguards.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements, as outlined below:
– Account and Profile Data: retained until the account is deleted or inactive for a period of 24 months
– Communication and Support Data: retained for 36 months
– Transaction Data: retained for 7 years for financial and audit purposes
– Consent Records and Preference Data: retained until withdrawn or updated
– Technical and Usage Data: anonymized after 12 months, unless necessary for fraud detection
Once retention periods expire, data is securely deleted or anonymized.
9. Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance user experience and collect statistical information. Cookies serve various purposes:
– Essential Cookies: Necessary for basic functionality of the website (e.g., session management).
– Functional Cookies: Enable advanced functionality such as remembering your preferences.
– Analytics Cookies: Used to understand user interactions to improve performance (e.g., Google Analytics).
– Performance Cookies: Help us monitor and enhance the system’s performance (e.g., load balancing).
10. Cookie Management and Compliance
We provide users with a Cookie Consent tool upon first visit that complies with GDPR and CCPA standards. Users may manage preferences via this tool at any time, including the right to opt-out of non-essential cookies such as analytics or marketing. Additionally, most web browsers offer settings to block or delete cookies, which users can utilize to control their data.
11. Children’s Privacy
Our services are not directed at individuals under the age of 13, and we do not knowingly collect personal data from children. If it is discovered that we have inadvertently collected data from a child under 13 without verifiable parental consent, we will take appropriate steps to delete that information. Parents or guardians who believe their child has provided us data may contact us at [email protected].
12. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in legal obligations or our data practices. Any changes will be posted on this page, and, where required by law, we will notify you through appropriate channels. We encourage you to periodically review this policy to stay informed about how we are protecting your information.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:
Email: [email protected]
Website: https://trendfusionreads.com
We are committed to upholding your privacy rights and ensuring compliance with all relevant data protection regulations. For any privacy-related concerns, do not hesitate to reach out to us.