Privacy Policy
At Trend Fusion Reads (“we,” “us,” or “our”), accessible at trendfusionreads.com, we are firmly committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our website. We uphold the values of transparency, accountability, and user rights in accordance with prevailing data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
1. Introduction
Your trust is important to us. We are dedicated to safeguarding your personal data by implementing strong privacy controls and security practices. Whether you are browsing, subscribing, purchasing, or communicating with us, we process your information responsibly and transparently.
2. Scope of This Policy and Our Role
This Privacy Policy applies to the collection and processing of personal data from users who access and use the website trendfusionreads.com. Trend Fusion Reads acts as the “data controller” in relation to the personal data we collect, which means we determine the purposes and methods of processing your personal information.
3. Categories of Information We Collect and Process
We may collect and process the following categories of personal data:
a. Usage Data: Information about how you use our website, including browser type and version, operating system, IP address, referring URL, session timestamps, and interaction patterns across pages.
b. Account Data: When you create an account, we may collect data such as your full name, email address, postal address, and telephone number.
c. Profile Data: Includes preferences, reading history, saved content, behavioral metrics, purchase records, and interactions with our site features.
d. Communication Data: Records of support inquiries, contact forms, and other direct communication with us, including email correspondence history.
e. Technical Data: Information from your device such as mobile device type, system language, time zone settings, screen resolution, and device identifiers.
f. Transaction Data: Includes payment details (processed through secure third-party gateways), shipping and billing addresses, order history, and delivery tracking.
g. Preference Data: Includes your marketing preferences, opt-in/opt-out status, newsletter subscriptions, and interest categories.
4. Legal Bases for Processing
We only process your personal data when there is a lawful basis for doing so. These include:
– Consent: Where you have provided clear affirmative consent, such as subscribing to our newsletter or accepting cookies.
– Contract: Where processing is necessary to fulfill a contract with you, such as delivering a purchased item or managing account services.
– Legal Obligation: For compliance with legal and regulatory obligations.
– Legitimate Interest: To operate and improve our website, ensure security, understand usage trends, conduct marketing (subject to opt-outs), and provide customer support, unless such interests are overridden by your rights and interests.
5. Your Rights Under Privacy Laws
If you are subject to GDPR or CCPA protections, you have the following rights:
– Right to Access: You may request details regarding personal data we hold about you.
– Right to Rectification: You can correct inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your data, subject to legal retention requirements.
– Right to Restrict Processing: You can request a temporary halt to processing where appropriate.
– Right to Data Portability: You have the right to receive your data in a structured, commonly used format.
– Right to Object: You can object to processing based on legitimate interests or for direct marketing.
– Right Not to Be Subject to Automated Decision-Making: You may opt out of decisions made solely by automated processes, where applicable under law.
To exercise any of these rights, please contact us via [email protected].
6. Security Measures
We implement robust technical and organizational security measures to protect your data. These include:
– Data encryption in transit and at rest
– Role-based access controls with strict authentication protocols
– Network and endpoint monitoring
– Secure backup and disaster recovery systems
– Regular staff training on data protection responsibilities
7. International Data Transfers
Some of your information may be stored or processed on servers located outside your jurisdiction. When we conduct international data transfers (including to service providers in the US and other non-EEA jurisdictions), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission and compliance with local data laws.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the stated purposes:
– Usage and Technical Data: up to 12 months for analytics and system optimization
– Account and Profile Data: retained for the duration of account activity plus 36 months
– Communication Data: retained for 24 months after last correspondence
– Transaction and Financial Data: retained for legal obligations (typically 6–7 years)
– Marketing Preferences: retained until consent is withdrawn
Once the retention period expires, or upon validated user deletion requests, we securely and irreversibly delete or anonymize your data.
9. Cookie Policy
We use cookies and similar technologies on trendfusionreads.com for purposes such as user authentication, website functionality, performance analysis, and personalized content. These cookies fall into the following categories:
– Essential Cookies: Required for website operation, such as session management and login authentication.
– Functional Cookies: Enhance user experience by remembering preferences and settings.
– Analytics Cookies: Collect aggregate data on traffic, user behavior, and navigation (e.g. via Google Analytics).
– Performance Cookies: Evaluate and improve website speed, responsiveness, and uptime.
10. Cookie Management & Compliance
Upon your first visit, you will be presented with a cookie consent banner in compliance with GDPR and CCPA. You can manage your cookie preferences at any time via the settings panel available on the website. You may also configure your browser to block cookies or alert you about their usage. Please note, essential cookies cannot be disabled as they are necessary for basic functionality.
11. Children’s Data
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware of unintentional data collection from a child under 13, we will take immediate steps to delete such information. Parents or guardians who believe their child has provided us with personal data may contact us at [email protected].
12. Policy Updates
We may amend this Privacy Policy from time to time to reflect legal, technical, or business developments. Any significant changes will be posted prominently on trendfusionreads.com, and in certain instances, we may notify you by email or other means consistent with applicable law.
13. Contact Us
If you have any questions about this Privacy Policy, your personal data, or if you wish to exercise your rights, please contact our privacy team at:
Email: [email protected]
Mailing Address: Please reach out via email for further assistance.
We are committed to upholding your privacy rights and to ensuring our compliance with GDPR, CCPA, and all applicable data protection frameworks. Please contact us with any concerns or feedback regarding privacy and data practices.